My start on LinkedIn...

My start on LinkedIn™ was far from glamorous, as the referrals had run dry and drastic action was needed. I was running 100 miles an hour on a hamster wheel and getting nowhere!
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Knowing little about the platform, I connected at speed to anyone willing, with no real strategy or thought. However, I knew it was essential to communicate, so I messaged ALL of my networks every day...and yes, I was thrown off LinkedIn™ with immediate effect!
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After clawing my way back in 2011, I knew there had to be an easier way that didn't cost me hours and hours each day, leaving me exhausted.

I started to understand how the critical elements of LinkedIn™ worked together and what it took to start building genuine relationships. I realised how crucial the profile was and how pathetically poor mine was then. So, after much research, trial and error, and finally hit gold with my profile. I won two contracts worth £21,000 in two weeks.

That's when I realised I had a winning and repeatable formula.

That point was when the previous businesses I had built had sold out through word of mouth, so I had no idea how much I hated selling. My great discovery was that by using LinkedIn™ as I did, I didn't need to sell - prospects came to me.

As I began to profit from LinkedIn™, I could start to run my business out of calm rather than the panic and chaos I had been working from.